Since it's beginning, Annansi Clothing Co has been at the forefront of making changes in our society. Along with our own initiatives, we regularly partner with progressive individuals and organizations to address issues related to the African communities. Below are some of our initiatives.
In the fall of 2005, Annansi Clothing Co. launched the Demand Details! initiative which encourages a global community to demand details from the diamond industry. Details about the sale history of diamonds and details that will ensure that the diamonds we purchase do not support wars in African nations. Through key programs and partnerships Demand Details! gives Annansi Clothing Co. customers and the public at large the proper tools and facts to make educated decisions about purchasing diamonds while pushing retailers to become more responsible in their business practices. A portion of all profits from the sale of all Demand Details! products will be donated to several established organizations to help raise consciousness and benefit communities affected by the blood diamond trade. Visit the site : www.demanddetails.com
Bling is Dead
In 2006 Annansi Clothing Co. partnered with Sierra Leonean rapper Chosan in the Bling is Dead project. As part of the Demand Details! initiative, the project involved a Bling is Dead shirt created by us along with a song "Blood Diamonds" by Chosan. The project sought to raise awareness about the prevalence of blood diamonds and encourage consumers to refrain from buying diamond during the 2006 holiday season. The project continues through our myspace page : www.myspace.com/demanddetails